Black Dog started in the garage - just a father and son obsessed with old Toyota Land Cruisers. We spent years rebuilding them from the frame up, learning that the difference between “good” and “unbreakable” lives in the details most people never see.

That same philosophy is behind everything we make today, including our clothing.

We built BLACK DOG to deliver trail-tested quality you can wear. Our gear is designed with the same mindset we use when building trucks: function comes first, then durability, then attitude. If it doesn’t stand up to long days, rough weather, or a little hell-raising, we don’t put our name on it.

Every stitch, patch, and piece is crafted to be lived in—not just looked at.
From the backcountry to the bar, BLACK DOG clothing is made to last, built to move, and never phoned in.

Same standards. Same grit. Just in wearable form.